A blooming display at Bath shopping centre this summer

6 June 2023

A butterfly-shaped floral installation with a central seat and flowers all around in wooden planters

If you’re indulging in a spot of retail therapy in Bath this summer, you’ll probably notice you’re in one of the most colourful shopping centres in the country. Every summer SouthGate Bath is transformed into a bright and vibrant visual spectacle, and this year we’re delighted that they’ve chosen The Lily Foundation as their charity partner to work with.

As you stroll through the pedestrianised area of this lively, bustling complex, look up and you’ll see a beautiful canopy in Lily colours creating a wave of movement. Admire the kaleidoscope of butterflies scattered around, and be sure to pause at the splendid centrepiece in Southgate Place – a canopy of rainbow ribbon bunting rippling in the breeze, also in our recognisable Lily colours.

Rightly so for this time of year, there’s a real floral focus to the scheme. Wander through the cobbled streets and marvel at the bright and beautiful displays of flowers in pots and hanging baskets, alongside a flutter of larger-than-life butterflies and giant butterfly planters.

3 images showing close-ups of butterfly-shaped selfie station with contactless payment point and floral displays

The floral theme continues as you pass by the old Debenhams site, where a living wall is home to a supersized butterfly planter in the shape of our Lily logo. You’ll see a selfie swing seat surrounded by vivid flowers and plants. Sit for a moment in this tranquil spot and reflect on the work The Lily Foundation does in supporting patients and families affected by mitochondrial disease. And when you’ve captured your selfie, there’s a contactless payment point at the seat so you can make a donation to the charity.

Shopping centres can sometimes be rather sterile environments but this one, in the heart of this beautiful city, is quite the opposite – as well as providing a backdrop to brighten up shopping excursions, the multi-coloured installation is a fantastic way to strengthen ties in the community and increase awareness of the work our charity does.

SouthGate Bath is the city’s leading shopping destination, with over 50 popular retail brands as well as numerous cafés, bars and restaurants. It has a strong history of engaging customers and brightening up their shopping experience during the peak summer season; indeed previous floral displays have been instrumental in helping the city secure Bath in Bloom and Britain in Bloom awards.

This year’s exhibition has been in place since late May and will be on display at the centre until early September. Find out more at southgatebath.com.